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Pulse Analytics

Grow.

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If you are not absolutely certain that every single one of your decisions are the best possible, based on irrefutable data...

We really think you should try Pulse Analytics

In order to be successful you need a firm grasp on everything that is happening. From over 25 years of analytical experience we ensure you will never miss anything. You also need a clear strategy for the future based on solid data. You can trust that our AI predictive modeling will consistently create the best possible strategies.

56x Income

10x Average gifts

58x ROI

Results from an A/B Test comparing our predictive modeling with traditional donor segmentation.

Predictive Modeling

We identify the right donors to target at the right time through the right channel. Utilizing Artificial Intelligence, we score each individual donor based on their probability to give. Targeting those donors, and equally as important, not targeting the donors with a low score will skyrocket your contribution (campaign revenue - campaign cost). Essentially you will spend less and make more on each campaign. Not only will this optimize your specific campaigns, but this will optimize your entire donor file, leading to sustained growth.
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Customized Dashboards

Have a firm grasp on what you are doing well, and what you are not doing well. We lead the industry with well over 100 Key Performance Indicators (KPIs) specific to the non profit sector from over 25 years of analytical experience. Using Pulse Analytics will give you peace of mind knowing that you are no longer missing out on any insights that will lead to better performance.

Budgeting

Use last years budget, increase and decrease where needed, and you have easily created your new annual budget in minutes. Over the year you can quickly track how your income is stacking up to your budget goals, and immediately diagnose why you are over or under performing. Remove hassle from accounting reports by building them right from the budgeting tool.
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Pulse Maps

View an interactive map that illustrates exactly where your donors are. You can filter the map by number of gifts, number of donors, average gifts, donor value on average, income by region, and more custom metrics such as ROI by radio station. You can visually understand where the mass of your donors are and where concentrations of new donors are appearing. Use this information to check if your current outreach is effective, to pinpoint the best locations for new events, and to sharpen your marketing activities.
pulse_predictive_imac

Predictive Modeling

We identify the right donors to target at the right time through the right channel. Utilizing Artificial Intelligence, we score each individual donor based on their probability to give. Targeting those donors, and equally as important, not targeting the donors with a low score will skyrocket your contribution (campaign revenue - campaign cost). Essentially you will spend less and make more on each campaign. Not only will this optimize your specific campaigns, but this will optimize your entire donor file, leading to sustained growth.

Customized Dashboards

Have a firm grasp on what you are doing well, and what you are not doing well. We lead the industry with well over 100 Key Performance Indicators (KPIs) specific to the non profit sector from over 25 years of analytical experience. Using Pulse Analytics will give you peace of mind knowing that you are no longer missing out on any insights that will lead to better performance.

Budgeting

Use last years budget, increase and decrease where needed, and you have easily created your new annual budget in minutes. Over the year you can quickly track how your income is stacking up to your budget goals, and immediately diagnose why you are over or under performing. Remove hassle from accounting reports by building them right from the budgeting tool.
pulse_maps_ipad

Pulse Maps

View an interactive map that illustrates exactly where your donors are. You can filter the map by number of gifts, number of donors, average gifts, donor value on average, income by region, and more custom metrics such as ROI by radio station. You can visually understand where the mass of your donors are and where concentrations of new donors are appearing. Use this information to check if your current outreach is effective, to pinpoint the best locations for new events, and to sharpen your marketing activities.

We are bringing the most powerful reporting traditionally reserved for the largest corporations to smaller non profits affordably. We believe in your missions and refuse to accept that you should have subpar analytics fueling your most important decisions.

Everything we do is to help you grow