Pulse Analytics

Grow.

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Our clients utilize insights from Pulse Analytics to ensure they are making the best decisions to grow their organizations, grow their missions, and create long term sustainability.

We put the power in your hands to create a continuous optimization loop. Our tools give you a clear understanding of current performance which enables you to maintain your great strategies and create new strategies to improve weak areas. Our patent pending Pulse Analytics makes it easy to track how these new and existing strategies are affecting performance, which enables you to continue the optimization process perpetually. 

+21% Income

+22% Donors

+81% Reactivated

Average improvement for clients after one year utilizing the power of Pulse Analytics and Predictive.

Most Advanced Analytics

We started with a list of marketing performance questions that every nonprofit should have the answers to. Then we created nearly 200 KPIs that answer all of these questions. Then we crafted views with charts and interactive features that best illustrate the story of performance from the KPIs. All we need is donor transaction data which we can automatically pull from your CRM, so you can simply login and view your data turn into actionable insights.

Predictive Modeling

We invented an Artificial Intelligence that identifies exactly which donors to target in your marketing campaigns. Our AI scores each individual donor based on their probability to give. Targeting those donors, and equally as important, not targeting the donors with a low score will skyrocket your contribution (campaign revenue - campaign cost). Essentially you will spend less and make more on each campaign. Not only will this optimize your specific campaigns, but this will optimize your entire donor file, leading to sustained growth.
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Pulse Maps

View an interactive map that illustrates exactly where your donors are. You can filter the map by number of gifts, number of donors, average gifts, donor value on average, income by region, and more custom metrics such as ROI by radio station. You can visually understand where the mass of your donors are and where concentrations of new donors are appearing. Use this information to check if your current outreach is effective, to pinpoint the best locations for new events, and to sharpen your marketing activities.

Most Advanced Analytics

We started with a list of marketing performance questions that every nonprofit should have the answers to. Then we created nearly 200 KPIs that answer all of these questions. Then we crafted views with charts and interactive features that best illustrate the story of performance from the KPIs. All we need is donor transaction data which we can automatically pull from your CRM, so you can simply login and view your data turn into actionable insights.

Predictive Modeling

We invented an Artificial Intelligence that identifies exactly which donors to target in your marketing campaigns. Our AI scores each individual donor based on their probability to give. Targeting those donors, and equally as important, not targeting the donors with a low score will skyrocket your contribution (campaign revenue - campaign cost). Essentially you will spend less and make more on each campaign. Not only will this optimize your specific campaigns, but this will optimize your entire donor file, leading to sustained growth.
pulse_maps_ipad

Pulse Maps

View an interactive map that illustrates exactly where your donors are. You can filter the map by number of gifts, number of donors, average gifts, donor value on average, income by region, and more custom metrics such as ROI by radio station. You can visually understand where the mass of your donors are and where concentrations of new donors are appearing. Use this information to check if your current outreach is effective, to pinpoint the best locations for new events, and to sharpen your marketing activities.

We are bringing the most powerful reporting traditionally reserved for the largest corporations to smaller non profits affordably. We believe in your missions and would love to provide you with insights to help you make the best decisions that optimize growth and organizational sustainability.

Everything we do is to help you grow